Hardik Bhatt
Co-Founder & CEO · Upchar Setu
Professional background
Serial healthcare entrepreneur and operations strategist.
Passionate about eldercare dignification and home health accessibility across Tier-2 Indian cities.
Care & Services
OUR STORY • OUR VALUES • OUR TEAM
Upchar Setu was born from a simple but urgent truth — millions of Indian families are caring for ageing parents and recovering loved ones without the support they deserve. We're here to change that.
THE STORY BEHIND UPCHAR SETU
Across India, families are managing home care the way they always have — alone. A working son calling from another city to check if his mother took her medication. A daughter coordinating between a private nurse, a visiting doctor, and a physiotherapist who don't know each other. The gap is real. Qualified home care professionals exist. Families who need them exist. But the connection between the two — reliable, verified, coordinated, and trusted — has been missing. Upchar Setu was founded to build that bridge. Together: a bridge that connects families with the trusted home care their loved ones deserve. "We didn't set out to build a directory. We set out to build trust."
CRAFT is not a mission statement on a wall. It is the standard every Upchar Setu interaction is held to.
Care with empathy and humanity. Every patient is someone's loved one. We train and select care professionals who understand this — and we build every process around it.
Families can depend on us, consistently. A missed visit or an unreturned call is not a minor inconvenience — it is a breakdown of trust. Reliability is non-negotiable.
Responsible and trustworthy care coordination. When something is challenging, we take ownership. Our families always have someone to hold accountable, and that someone is us.
Every decision starts with family wellbeing. The patient is at the centre; the family is never far behind. We make decisions that serve the whole family, not just the isolated chart.
Transparent and dependable care connections. Trust is built in moments — the first call, the first visit, the first unprompted WhatsApp update. We design every touchpoint to build it.
Upchar Setu was founded by leaders who share a conviction: that trusted, coordinated home care should be accessible to every Indian family.
Co-Founder & CEO · Upchar Setu
Professional background
Serial healthcare entrepreneur and operations strategist.
Passionate about eldercare dignification and home health accessibility across Tier-2 Indian cities.
Co-Founder & COO · Upchar Setu
Professional background
Clinical operations director with deep experience in patient advocacy and nursing oversight.
Leads care coordinator desk and provider vetting protocols.
Co-Founder & CTO · Upchar Setu
Professional background
Founder & CEO, ZealousWeb (23+ years leading IT innovations).
Creator of MedGrowthEngine.ai healthcare growth solution.
We are currently serving families in Bhavnagar — building our verified care network, refining our coordination model, and earning trust visit by visit.
ABOUT UPCHAR SETU
Built in Bhavnagar, designed with love for families across Gujarat.